My earliest memories revolve around home — watching my parents
transform beautiful houses in Pakistan and abroad into warm,
inviting spaces, and listening to them debate the merits of
airy rooms, marble floors, teak woodwork, and rolling lawns.
They took me along to shop for Italian furniture, Egyptian
cotton, Persian rugs, and Japanese porcelain. Naturally, I
started playing 'house' with my dolls; setting my room with
curios borrowed from around the house; and choosing my beds
and bathrooms. I developed an eye for aesthetics, materials,
and craftsmanship — and so was born a lifelong passion for
creating beauty.
My travels around the world deepened this love, inspiring a
philosophy of design without borders. Wherever I travelled,
the first thing I noticed was the aesthetics—whether the
joyous mosaic sidewalks in Lisbon, the majestic Gothic doors
in Barcelona, or the captivating kopjes in Serengeti.
Exploring local art and craft became a travel ritual:
appreciating woodblock printing in Kyoto, carpet weaving in
Qom, and glassmaking in Murano. I began filling my dream home
with treasures from across the globe: porcelain ornaments from
Hongkong, Turkish mouth-blown glass pendant lamps encased by
hand-knotted metalwork, and birdcages from Chatuchak.
I formalised my passion by studying interior design at the
Indus Valley School of Art and Architecture, launching my own
studio, and delivering projects spanning interiors,
landscaping, and bespoke structures. Hundreds of projects
later when I sought to scale up, I knew I needed business
expertise. That's when Terra Nova emerged with Hassan Raza, an
MBA-qualified leader with multinational experience and a
shared love of nature, travel, and architectural heritage.
Together, we envisioned a design studio blending global best
practices with local soul, delivering spaces where innovation
meets nature, and luxury meets authenticity. Hassan's
operational excellence, quality assurance, and customer focus
complement my creative vision, positioning Terra Nova as a
globally inspired, luxury-conscious brand built on strategy,
precision, and a commitment to artistry.